Time to Lock Up and Throw Away The Key? – How to keep your office secure post-lockdown

Time to Lock Up and Throw Away The Key? – How to keep your office secure post-lockdown

The good news is that the COVID-19 Pandemic is retreating in the UK, and as the national lockdown eases, we are preparing to get back to work and back into our offices up and down the country.

The bad news? Rates of theft and burglary in commercial premises are as bad as they’ve ever been, especially in London, with in excess of 15,000 burglaries of business properties each year in the capital alone.

As many offices are un-mothballed and brought back to life, thieves will be tempted by the return of expensive hardware and regular comings and goings to hide their illicit activity.

What can be done?

On the bright side, there are some fundamental steps you can take to make your office space more secure and reduce the likelihood that your business will suffer. Now is the time to invest in systems of access control that match the complexity of the modern workplace, with digital key fobs, swipe cards, fingerprint ID and even retina scans providing greater security assurance than any traditional methods.

Keys are so 20th-Century

The humble lock and key has been around for centuries, but this barrier of physical security has never been a true deterrent to the ambitious thief.

What’s worse, the fallibility of keys means that if one set is lost, your whole operation can be delayed or scuppered until the locksmith is on hand to rescue you and regain access to your premises.

It’s high time we threw away the humble key and embraced the significant advantages of digital access control systems

What are Access Control Systems?

Many security installation companies offer a wide range of modern methods to help improve the security of your office space, from intruder alarms to door entry systems and CCTV. Access Control, however, is the most advanced system available to most commercial businesses. Read more here.

You can easily manage exactly who can enter the property, at what time and in which specific areas using verifiable traceable digital key systems. If anyone enters a secure area, their movements are tracked, making security of property immediately accountable.

Perfect for a post-COVID world

As well as reducing the threat of burglary, in an age where we all worry about the lingering threat of COVID-19 in a busy workplace, Access Control Systems allow your staff access to everywhere they need to be in the office, completely hands-free. This helps minimise the potential for virus transmission. Managing offices through access control systems can help any organisation manage the flow of people to best ensure that employees are protected.

The Benefits of Digital Branding

The benefits of digital branding are the same as what any sort of advertising or promotion campaign can do for a company. The desired end result is a deeper relationship with the consumer who is now aware of the brand, what it stands for, the product range it has and the success it is associated with.

With a slow moving economy and a recession in the UK, digital branding is becoming ever more popular. Television and radio advertising have seen a downturn because comparably they are expensive to digital branding.

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Digital Branding and its Future

Digital branding strategies are evolving rapidly with the enhancements of technology. There are a lot of very different ways of promoting your brand digitally but the number of ways is ever growing. Recently Ofcom has lifted the ban on product placement within the UK which will open the floodgate for companies to advertise and have referenced various products and brands.

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Digital Branding Strategies

Having an effective branding and marketing strategy is essential to ensure your website is up to the best of its ability, therefore higher customers will be using your services.

The first step to an effective strategy is to identify yourself and your brand. Compare and evaluate yourself against competitors and see how you stand against them. Contact us.

It is also good to review how easily your content is able to engage with your desired audience. The better the degree of engagement, the greater chance potential customers will use your services and buy your products.

Industry Trends Change Your Strategy

Current branding trends for every industry is different, and it is essential that you find these out, and use them when optimising a site.  Those sites that are ranked number 1 will be doing this. Find out what helps towards Google’s rankings, click here.

Another choice is to see what digital formats are the most engaging for customers within your industry, and see how you can reach them on a higher scale.

An important question to ask yourself is: What makes you different to competitors? More about competitor analysis.

Setting Traffic and Marketing Goals

Being able to set goals for your marketing strategy means you will be more motivated to complete the tasks, and can even give purpose. Along with many benefits for your strategy, see more.

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It will also help you to focus on the most important aspects of your strategy and prioritise what needs to be done, making it much more successful.

Aims to focus on:

  • The amount of new content published and shared through networks
  • Amount of traffic that reaches your site. How to boost your traffic.
  • Increasing follow up conversations from traffic and enquiries
  • More engagements with potential clients

Business coaching can help achieve your goals

For many who are starting from scratch, or even trying to upscale their business, strategy and marketing schemes can be overwhelming.

But don’t fret, there are so many companies out there that offer business coaching – whether you are just at the ideas stage, or in a business rut and need a few updated skills.

For those in healthcare and dental businesses for example, it is just as important to provide services as it is to have a successful marketing strategy. For more information on health and dental marketing coaching, click here.

Creative agencies can help you with envisioning your branding. See a list of the best creative agencies. 

Engage Yourself In Your Digital Marketing Scheme

When the start of your digital marketing takes off, you will need to carry on building momentum, for example social media accounts.

Any social media site is constantly changing therefore will need consistent attention and updates. This also provides a source of interaction for consumers and they can see your website as being more reputable. For further information, contact us.