The benefits of digital branding are the same as what any sort of advertising or promotion campaign can do for a company. The desired end result is a deeper relationship with the consumer who is now aware of the brand, what it stands for, the product range it has and the success it is associated with.
With a slow moving economy and a recession in the UK, digital branding is becoming ever more popular. Television and radio advertising have seen a downturn because comparably they are expensive to digital branding.
The ability to create a website, design mini games, have pop-ups, use social networking sites all suggest that advertising digitally is certainly the way forward.
These adverts reach a broader target links audience and can be more integrated and thought provoking than the old ways of advertising.